You have time for just a sip of tea?

Here’s the TLDR version

I’m Myrene. Writer, entrepreneur, and serial shapeshifter.

As a child, I started selling toys and colored seashells to classmates in elementary school. Set up fruit stands and backyard zoo exhibits with my cousins.

I’ve always seen opportunities where others didn’t.

Fast forward, led marketing campaigns at MGM Grand (Cirque shows, UFC fights, Billboard Awards). Built multiple side hustles. Left corporate to start a mushroom farm in the desert– the first gourmet mushroom farm in Las Vegas. Grew and sold 400lbs/week to celebrity restaurants, including a Michelin-starred spot on the Strip.

Here’s what I learned the hard way. I loved the work. I was good at it. But passion and skill can’t save you from a model that consumes every hour without building real wealth

I hit that wall. Walked away. Went on a sabbatical. Lived in my Subaru with my cat for months while I figured it out. Landed in a charming mountain town in NC. Worked at a quaint bookstore/champagne bar. Read everything I could get my hands on.

That’s when I cracked it. The problem wasn’t my work or my worth. It was the business model itself.

I spent my time reverse-engineering what actually works. It’s not the hustle-harder model everyone sells, but the structure that lets you serve deeply, earn abundantly, and live free.

These days I’m based in South Florida, partnering with conscious entrepreneurs and wellness practitioners to transform their business presence to match their impact, so they can finally have all three: meaningful work, time freedom, and financial abundance.

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If you’re reading this far, seems like you’re down for the whole tea sesh.

Here you go.

Settling in? Good. Today’s tea is a zesty Oolong – *takes a sniff* – yeah, there it is… notes of Ylang Ylang.

My mission and journey has been a blend of tough Earth school lessons and blissful moments, all deeply rooted within me.

Throughout the years of wearing many hats, years of shapeshifting from one form to another, I’ve learned what it takes to succeed and live a life that I love while supporting the growth of both my inner and outer being.

Let me start at the very beginning.

In 3rd grade, I sold all the toys I didn’t want to my classmates. I collected seashells, colored them with markers, and sold those too, amongst other things I made. I unknowingly coerced my dad into being my supplier– I’d ask him to buy me stickers and stationery so I could resell them at school. Everything sold out.

By 4th grade, I spotted mangoes and wax apples growing in my cousin’s yard and convinced them we should open a fruit stand in front of their house. We did. It worked.

Then came my most ambitious venture: I rallied my cousins to pitch in money to buy animals and create an exhibit we called “The Little Zoo House.” We charged people admission to see our rabbit, iguana, fish tanks, ants, and hamsters. We were in business.

I didn’t know I was doing marketing. I just saw things others didn’t, positioned them in a way that felt exciting, and people showed up.

That instinct? It never left.

Fast forward to college.

While working towards a Business degree, I started a fun side project with a friend. We hand-made statement clothing pieces, held fashion shows, and were even featured in a local magazine. Not bad, eh?

I told myself, whoa that was pretty exciting! What next?

This then led me to my next form.

I learned how to swim within the ocean of corporate marketing at MGM Grand Las Vegas. I dove in as a baby fish– a Marketing Specialist. Within a year, I was promoted to Marketing Manager, a grown mama fish, guiding and supporting various world-renowned venues.

I helped promote shows like KÀ by Cirque du Soleil, David Copperfield, and Jabbawockeez, as well as events at the MGM Grand Garden Arena, including the Billboard Music Awards, UFC fights, and major boxing matches.

Working on such high-profile projects was exhilarating– a constant reminder of the incredible opportunities I had.

Collaborating with brands like Red Bull, Coca-Cola, and Electric Daisy Carnival, as well as strategizing with parallel marketing teams for restaurants like Joël Robuchon, Morimoto Las Vegas, and Wolfgang Puck Bar & Grill— those moments were just a few highlights of the scope of what I accomplished within that role.

(Here’s the funnest most brilliant team anyone could ever ask for! ❤︎)

We’re flying through this pot. Hold on, switching flavors.

While swimming in the corporate world, I started a clothing and camping accessories brand on the side– a side hustle that became a worthy case study.

I learned the ins-and-outs of forming an LLC. With that came the workings of building a website, sourcing, and growing a nice following on social media.

One major highlight was securing a vendor spot for three years at the Life is Beautiful in Downtown Las Vegas, where over 170,000 people gather annually for music, art, and culinary festivities.

It was eye-opening. It gave me so much fire to keep pursuing something greater and more soul-filling.

In 2018, I believed I found it. I moved on from the corporate sea and onto land.

I started a mushroom farm from the ground up. Through self-study, I had mastered the art and science of Mycology (thanks to YouTube University!).

The mushrooms and I made leaps! What began as growing mushrooms in a tiny tent for friends and family expanded into a full-fledged specialty farm.

I designed and built an automated indoor grow house in my backyard, harvesting about 400lbs of gourmet mushrooms weekly in the middle of the desert! Yup…

Sundown Mushrooms was formed, it was the first gourmet mushroom farm in Las Vegas, NV.

Together with a partner, we excitedly sold mushrooms to fancy restaurants on the Las Vegas Strip (even a Michelin-starred spot!), local chef-driven restaurants, artisanal grocery stores, and farmers markets.

We expanded our product line and crafted mushroom seasoning, teas, Lion’s Mane powder, broth kits, tincture kits, and grow kits.

This experience taught me how to design and write compelling and technical descriptions for each of our products. How to position something as premium, transformational, and worth paying top dollar for, my clients were getting top-tier products grown and made with deep intention.

Our weekly harvests always sold out, creating an insatiable demand.

Despite our success, we were at capacity. Filled and pouring out the brims. I was grateful, yet I hit my limit. One day,I woke up…

Alright, fresh pot – Jasmine Pu’er. My favorite. Give it a sec to steep.

For months, Tsuwi and I traveled from Nevada all the way to North Carolina, hitting ramen spots along the way (I loveee ramen!).

We had no plans, fully trusting an inner compass. It was both daunting and exciting!

We explored and explored some more, eventually landing in a charming mountain town in NC with its magical summers lit with fireflies, became home for a little while.

During this journey, I found an old list of goals, a piece of torn notebook paper buried under pages of my journal.

I was happily and excitedly surprised realizing I had achieved every single one.

Whew! Cool. It confirmed a deep knowing when I told myself, “It will all make sense”.

During this time, I found myself working at a quaint bookstore/champagne bar. While I figured out the next step in my career, I was blessed to have found a family away from home working with the most real, down-to-earth, hilarious, and caring people.

Piles of books, mounds of books, I buried myself in. The simple joy of immersing myself in reading all the things that interested me was unparalleled, as I now have all the free time to indulge in all the damn books, more books, and even more books!

The most important thing I realized was that how crazy–  no matter where I found myself, I felt right at home. What a profound realization.

*fills your cup* How’s it taste?

So this is it. The aha moment! One day, it came to me. There was one thing that tied all of it together. Writing. Amongst all the forms I went through, my love for writing was the one common denominator.

When that realization hit, a writing masterclass appeared in my reality and surely I went for it and went ALL IN. Copywriting, there it was.

Unknowingly, I’ve been doing the work for years far before it felt fitting of giving myself the nifty title of Copywriter.

The art form rediscovered me at the right moment.

Back in 2016, fresh outta University with a groovy business degree, I immersed myself in studying the works of the copywriting legends.

It all started when I came across a post by a Redditor copywriter who claimed to use proven methods to help clients grow their businesses exponentially through effective research and writing.

This sparked something in me and that’s when my initial copywriting journey first began.

The use of written words can make people tick and twinkle. It packs a whole ass world into a single phrase. All the emotions that come with that. The driving force and actions moved by that.

But here’s what I learned through all those years building businesses.

Words are huge part of the equation. But there are all these other variables to be considered especially if you’re shooting for the highest impact.

Think of it this way; copywriting is the vehicle, but growth operations is the entire road system that gets people from point A (curious stranger) to point B (paying client) without getting lost along the way.

And here’s the thing– I kept seeing the same pattern with wellness practitioners, healers, and conscious creatives.

They were doing incredible, transformational work. But they were undercharging. Undervaluing themselves. Some stuck in 1:1 work that was draining them.

Not because they weren’t good enough. But because no one had shown them how to position their expertise, package it into a high-ticket offer, and build the marketing systems to sell it without feeling iffy and inauthentic.

That’s when it clicked.

This is what I’m meant to do.

I partner with conscious creative entrepreneurs and well-being practitioners to elevate their work into high-ticket transformational offers by breaking free from undercharging patterns, designing their signature program, and building their marketing ecosystem– so they can serve deeply, earn abundantly, and amplify their impact while living the freedom-based life they envision.

In these exciting changing times, you already know that you are what you attract.

Aligning your messaging with who you are and what you do offers a huge advantage, attracting your dream clients and nurturing existing ones.

With that knowing, I say to myself…

This can be used for so much good!! Crafted systems with the intention of the greatest good of all, that’s where it’s at ya’ll.

This is what I’m here for.

With Love,

Myrene